Entrepreneurial startups and established businesses look to The Startup Store for help in solving their toughest business problems. The Startup Store’s deep bench of business and operational experts have done it all – from startup through merger and acquisition.


Don’t just survive your business. Call The Startup Store today, be part of the 15% that don’t fail, and start thriving.

James “Jamie” Pews, CPA, MBA | Founder & Growth Accelerator

With a CPA background at Big 4 Deloitte & Touche and an MBA with honors, James Pews served as CFO of several companies before founding The Startup Store. He’s a self-admitted “growth junkie,” and is excited about being able to provide the incredible talent and real-world experience on the The Startup Store’s team.


Cecilia A. Roach | Market Strategist

An award-winning writer and communicator, Cecilia Roach creates and implements market-moving initiatives for technology and healthcare companies. Cecilia expertly combines strategic messaging, competitive landscape analysis and aggressive marketing to mine untapped market opportunities.She graduated from the University of Georgia with a BA in Journalism.

John C. Riesenburger | Entrepreneur & Small Business Consultant

A founder of startup businesses and a partner to owners of struggling small businesses, John’s a “roll up the sleeves and get it done” executive who helps owners reach their potential as their companies move to the next level or toward a sale. His laser focus on people and processes allows him to hire and empower great employees, who excel by following his well thought out processes. John received a B.A. from the University of Georgia.

Randy Cooper | Web Design, SEO & Online Marketing

Randy brings a holistic approach to businesses by presenting the full dynamic of web presentation, email marketing and social media. By analyzing KPIs from these sources, he’s been successful at improving search engine page rankings and conversion rates that capture both leads and sales.

Vincent DeCastro | Senior SEO Analyst

Vincent is a 13-year veteran of the Internet marketing industry with a specific focus on SEO, Local SEO and Pay-Per-Click management. Vincent became a Google AdWords certified professional in 2007 and his skill set is further enhanced by certifications from SEMPO in basic and advanced SEO and link building.

Cynthia Samuels | Talent Acquisition & Management

As the founder of three successful businesses, one of which went public, Cynthia Samuels understands what it takes to get a business off the ground. Cynthia assists with the “people-side” of business by developing a fluid hiring and talent management process focused on hiring and retaining great talent that make your team the strongest link in the value-profit chain of your business.

Joe De Kroon, MS, MOT | Information Technology

Joe leads our team of technology consultants and implementation experts who specialize in working with entrepreneurial businesses. With 3 degrees and 25 years of experience in Information Technology that includes working with NASA, Joe brings a wealth of knowledge to the small business seeking to leverage their technology infrastructure to get to the next level.

Marian Lang, CPA, MAFM | Advanced Certified QuickBooks® ProAdvisor

Marian has been a pacesetter on our team since 2007. A CPA with both a Masters Degree in Accounting and Financial Management and Advanced QuickBooks ProAdvisor certification. Her diversified experience includes small business consulting and tax work.

Ellen Guziel | QuickBooks Specialist

Ellen joined The Startup Store team in 2011. She is well-decorated with her CPA and a DePaul University accounting degree with honors. If you want energy and results, you’ll get both with Ellen!

Veronica Parker, MBA | Accountant

Veronica earned her Master’s in Business Administration from Shorter College. She has over 20 years of professional experience in small business accounting and related process improvement projects.

Celeste Powell | Online QuickBooks Specialist

As a Certified QuickBooks Online ProAdvisor, Celeste provides online and remote accounting services for entrepreneurs and small businesses across the Southeast U.S. Her 20 years’ experience and focus on dependable service allows our clients to get back to growing their business.

Gary Flicker, CPA | Business and Personal Tax Planning & Preparation

Gary is a CPA with over 30 years of tax return preparation, cash forecasting and other CFO services experience. Early in Gary’s career, he served as the CFO of two publicly-traded companies. Now a member of The Startup Store team, he takes great pride in assisting entrepreneurial small business owners minimize their tax liabilities and reach their growth objectives.